The Communications Corner
You've heard the saying, “When times are tough, the tough get going.” Well I say, when times are tough, think outside the box. There are a few secrets some originators aren't sharing. These secrets,...
View ArticleResidential Finance Corporation execs "locked up" seeking bail money to Help...
Six key executives at Residential Finance Corporation (RFC) have been “locked up” as participants in the Muscular Dystrophy Association’s (MDA) “Lock-Up” fundraiser in a unique community-wide event...
View ArticleKnotworking: Beyond networking
Networking is the sharing of referrals. Knotworking is the sharing of abilities, resources and knowledge. It is through knotworking that you will understand the power and benefits of investing in...
View ArticleKindle Adds Fire to Marketing Channels
On Nov. 15, the Kindle Fire made its debut. The price is only $200 which should push more tablets into the mainstream at a breakneck pace. As a result, publishers of mortgage related content will have...
View ArticleMortgage Marketing: Is My Community Manager Qualified?
The title “Community Manager” is popping up all over the place. So you may be asking ... what is a "Community Manager" exactly? In my opinion, this is just another title for a "Marketing Director" and...
View ArticleMortgage Companies .... Four Tips on How to Build Your Credibility With...
As a mortgage company, it is essential to build your credibility with consumers. If you’re not deemed credible, online communities can still gather around your brand, but may not really be your...
View ArticleDoes Your Mortgage Company Have a Social Strategy?
I hope not! But how can I say this? You must think I’m crazy right now. So, let me explain ...I talk to many companies in the industry each day. Even many of the early adopters of social networking...
View ArticleDoes Your Mortgage Company Have a Content Marketing Strategy?
Are you confused by the concept of content marketing, the importance or what it even is? If you are, that’s ok…you’re not alone even by a long shot. Let’s start with a definition. According to...
View ArticleSix Blogging Hints That Drive Business
We all hear about the importance of blogging for driving our mortgage business and enhancing our competitive positioning. This is true. Blogging is important for many reasons ...►Positions you as an...
View ArticleKeeping Up on Twitter for Business
If social media throws you for a loop, don’t feel bad because more than 50 percent of all business owners still do not work social media into their marketing. In this article, we are going to discuss...
View ArticleLeading Your Customers: Marketing for Mortgage Bankers
When we think about leadership in the context of business, marketing isn’t usually the first thing that comes to mind. Usually, when we think about leadership in business, we think about motivating our...
View ArticleMarketing Compliance Corner: Social Media
There is a requirement from the Consumer Financial Protection Bureau (CFPB) that mortgage companies have a Compliance Management System (CMS). We will focus on issues specifically relating to marketing...
View ArticleFacebook "Likes" Turn to Profit
Facebook is known as the apex of all social media sites. Facebook overcame it's predecessor, MySpace, and even it's close adversary Twitter cannot boast as many registrations and daily participants....
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